Chris Biron

Fnatic is one of the world's most successful and largest Esports organisations. As well as having some of the best professional esports teams, they’re also a lifestyle brand, designing and selling their own line of hardware and apparel. I worked as their Creative Director, shaping all visual output including brand, apparel, digital, ecommerce & custom software. Whilst working there I was responsible for rolling out a complete identity update to help focus Fnatic as being the lead force in gaming & youth culture.