Urban Fruit are a fun, bold snacks company that are completely bananas about fruit. I designed a new, mobile optimised website for them to show off their awesome products and share their story.
With an ever growing social presence and with brand loyalty being key to their success, it was important to create a design that was completely aligned to Urban Fruit's brand values. The site had to be colourful, bright and fun whilst still being really easy to navigate and explore.
A mobile optimised solution was essential as Urban Fruit grew on social media, especially Instagram – driving views on smaller screens.
The idea for the site was to keep it simple to allow for easy navigation and clear content. Large text, full-width blocks and clear but quirky typography allowed the site to work perfectly on any sized screen.
Urban Fruit already had a great brand identity and it was my challenge to try and keep their existing look whilst evolving it to create a unique digital experience. Illustration and photography were applied throughout the design to always maintain a playful vibe.
Animation was also a really important part of the project. It allowed us to add another level of interaction to the site with delightful scroll effects and animated transitions.
The end result was a bubbly, interactive design that showed off Urban Fruit's delicious products and gave them a fresh digital presence to be proud of.
- Client: Urban Fruit
- Team: Neverbland
- Year: 2016
- Primary Roles
- UI Design
- UX Design
- Art Direction
- Project Type
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